Things to consider while designing and developing your company website and mobile apps

A lot goes into making an appealing, user-friendly website, from functionality and appearance to navigation and coding integrity. It also doesn't end there. To create websites that are found by search engines, attract customers, and encourage conversions, web developers and designers must collaborate. The race to create the next popular app is hot, and companies that haven't invested in one feel as though they're missing out on a piece of the digital revolution. The tips below will walk you through the process of developing a one-of-a-kind user experience..

Tips to keep in mind for Websites.

When you start the process of designing a website, you need a checklist of relevant must-haves. The following is a list of the most relevant things that you need to make sure your website includes.

Domain Name

Finding the correct name for your company is critical since a domain name that incorporates SEO, easy spelling, and brand identification has a better chance of being found in search engine results. Great domain names (take a look at Sellanycar.com and Propertyfinder.ae, for example) convey a lot of information while saying very little!..

UI/UX

The User Interface and User Experience basically depend on two important aspects – the functional elements of the website and an appealing design. Without a strong back-end, you would not be able to wow your users and without a clean design your users face difficulties with navigating your website.

Features and Functionalities

Depending on the audience that you are targeting, the features of the website should be defined accordingly. The features in your website should be looked at from a user’s perspective. It is required to identify the mandatory functionalities as per the need of the audience, geo-location, and business industry as the absence of any functionality will prompt the user to leave the website and look for alternatives.

Optimized Loading Time

The speed of your website loading time is more relevant than you could imagine. Usually, visitors drop out of the website if the loading time of the website exceeds more than five seconds. Short loading times give customers the information they want and when they want it. To increase customer retention and to provide a positive user experience, periodically evaluate your website's loading time.

Blogs

Having an on-site blog is extremely critical for customers to stay up to date on the latest products, corporate events, and industry news. The consistency of your blog posts plays a major role in the number of visitors landing on your website.

Search Engine Optimization (SEO) Friendliness

While content from blogs or articles are essential for SEO, so is the overall content on the website. This means that all sections on the website must include proper SEO driven content targeting relevant keywords.

Mobile responsiveness

Today a large number of users browse websites from their mobile devices, thus making it imperative for websites to have a responsive design. Having a website without mobile responsiveness could be counterproductive for your business.

Testimonials

Your potential buyers are going to want to know how your past customers have felt about your services. To build trust with your buyers, it is important to include the testimonials of your customers.

Conversion Points and Strategy within your Website

You need to ensure that you have pages on your websites that seek to convert visitors into potential customers. This is usually done by creating a landing page that leads to a sales page or integrating WhatsApp/ Live chat feature within your website. The process of funneling your visitors and turning prospects into customers is one that requires some thinking and must be strategized accurately based on your business needs. 

Tips to keep in mind for Mobile apps

When you decide to develop a mobile app for your business, you need to take several things into account. The following are some of the most relevant tips to check on a list before you get started.

Native or Cross Platform

Depending on the functionalities and features to be included in the platform, the type of platform required is to be decided. The budget and timeline of the project is comparatively low on cross-platform apps than on the native apps however you might be limited in terms of features in a cross-platform app when as compared to a native application.

Check your competitors

It is very much required to understand who your competitors are and what they are currently offering in terms of the solutions in the market. This will allow you to make the best decision in terms of your mobile app features, which will make you stand out in the market in terms of USPs (Unique Selling Points).

UI/UX

Just as it is essential when you create a website, you also need to make sure that the User Experience and User Interface are optimized for your mobile app. Users are likely to continue to use an app and recommend it to others if its UI and UX is designed well thus ensuring a great experience for customers.

Features and Functionalities

There could be a large number of features and functionalities necessary to launch your app idea. Identifying the must have features and functionality for your mobile app depends on your niche, the purpose of your app, the customer segment you are targeting and many other relevant aspects.

Monetizing Model

You need to decide if you want your app to be paid or free for your users. You should also determine if it will feature in-app purchases. This is very important because each of those models is going to have their advantages and disadvantages depending on your niche. A demographic result would be helpful to you in order to decide on these lines.

Long timelines to register on Apple and Google stores

Registering your app on Apple or Google stores is a time-consuming process. You must plan to create your apple and play store accounts well in advance to ensure you are not hitting a bottleneck right before your planned launch date.

Delivery Timelines from the Software Development Vendor/Partner

The time it takes for the development team to create your app is going to be important due to many factors. Costs, quality, time to market, and specific business plans are all going to be relevant factors to consider.

Final Thoughts

When you are creating a website or a mobile app, you want a service that is both affordable and efficient. This is the reason why it is important to look for a developer and designer that has vast experience and is aware of the importance of accessible costs along with the delivery timeline of the project.

Take your time and make sure that you are headed in the right direction with the project. Making good decisions regarding the team you hire will eventually be the most important thing in this whole process.

While our aim is to help you provide information relating to starting a company and the nuances associated with creating the relevant website and/or mobile apps, please go through our other blogs to understand in detail about the other things necessary in this process.

Please do not hesitate to reach out to us for a free consultation on how we can help transform your business!

Contact us @ +971 58 534 8237 or drop us an email @ info@innobaytsolutions.com