SafeFit, a disruptive fitness startup based in Dubai, is changing the way people engage with fitness by offering private, tech-enabled workout studios. Unlike traditional gyms, SafeFit allows users to book fully equipped fitness studios by the hour, offering a personal, hygienic, and exclusive training environment.

To bring this vision to life, SafeFit partnered with Innobayt to design and develop a fully integrated digital ecosystem—one that powers every touchpoint of the user journey, from booking to workouts to facility management. The result: a frictionless, scalable platform that is redefining fitness for the modern urban user.

The Challenge

SafeFit aimed to solve several long-standing issues in the conventional gym model:

• Lack of privacy, as members shared workout spaces with strangers.

• Equipment unavailability and hygiene concerns, especially during peak hours.

• Monthly subscription models, which were inflexible and inefficient for irregular users.

• Outdated booking systems with no real-time access control.

• Manual facility management, making cleanliness and emergency readiness difficult to monitor at scale.

SafeFit needed a smart, scalable solution that could offer seamless user experiences while automating operations behind the scenes.

The Solution

Innobayt designed and built an end-to-end platform combining mobile apps, IoT, and operational portals to power SafeFit's digital-first fitness model.

1. Private Studio Booking Experience

• On-Demand Access: Users book private studios by the hour, each equipped with gym equipment and a private shower.

• Contactless Entry: Studio doors unlock digitally through the SafeFit mobile app, enabling a fully staff-free experience.

2. AI-Driven Workout Programs

• Mobile App (iOS & Android): Users can register, book sessions, control studio features (lights, speakers, TV), and access workout programs.

• Android TV in Studio: Every studio includes a wall-mounted Android TV that runs the SafeFit app, displaying AI-generated workout routines in real time.

3. Smart Facility & Safety Management

• IoT Sensors: Leak detectors and emergency panic buttons are installed in each studio and monitored remotely.

• Cleaner Portal: A responsive web app alerts cleaning staff about booking gaps, cleaning schedules, and emergency events—ensuring optimal hygiene and safety.

4. Admin and Marketing Control

• Admin Dashboard: Real-time metrics on bookings, user behavior, and studio performance.

• Marketing Tools: Admins can push notifications, configure discount codes, and manage GX (group exercise) classes directly from the portal.

• Role-Based Access: Secure, user-based access ensures proper control across operational and customer support roles.

Technology stack

• Mobile Apps: Swift (iOS), Kotlin (Android)

• Backend: PHP (Laravel), Node.js, Socket.io

• IoT Integration: Smart sensors for leak detection, panic buttons

• Web Portals: HTML/CSS for admin and cleaning dashboards

• Deployment: Hybrid cloud with Azure and local services

Business Impact

SafeFit’s tech-first model resulted in clear, measurable benefits across the business:

• Enhanced Privacy: 100% private workout spaces increased user satisfaction and retention

• Booking Convenience: Mobile booking with digital access improved user engagement

• Cost Savings for Users: Pay-per-use model replaced rigid monthly fees, offering flexibility

• Cleaner Operations: IoT and scheduling portals ensured hygiene and rapid emergency response

• Operational Control: Real-time dashboards enabled quick decisions and performance optimization

• Marketing Agility: Discount and push tools boosted customer acquisition and class participation